BIG JACKPOTS Discover the opportunities and pitfalls of marketing massive jackpots. The programme will feature expert presentations and case studies on the efficient and responsible marketing and communications of large jackpot products.
BIG COMMUNITIES Understand the strategies and tactics of building and developing communities around lottery offerings. Receive some of the best insights into how to use the stories of beneficiaries in your marketing operations. Cases will include benchmarking examples from other industries and new developments in the use of social media.
BIG DATA Learn about the latest tools and practices in the use of data analytics and customer intelligence to bring your lottery operations to the next level and better ensure the meeting of responsible gaming standards.