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EL Comms workshop 2024
Reykjavik, Iceland From: 4 Sep 2024 To: 6 Sep 2024
Sep 4 - Sep 6

EL Communications Workshop: Connecting with Gen-Z: Brand Storytelling for the Next Generation

Hosted by: Íslensk Getspá

Open to EL Lottery & Associate Members

In today's rapidly evolving landscape, digital advances are shaping the way businesses connect with their audiences and how they tell their story. Generative AI tools are being used more and more for brand content creation and engaging with customers in a new way.

But, how can lotteries use AI powered brand storytelling to reach new audiences, whilst maintaining the highest level of responsibility and consumer protection?

Join us at EL's Communications Workshop to find out more!

    Why attend? Here is what to expect:

    • Gain valuable insights into how Gen-Z preferences shape brand storytelling, and learn how to ensure your  communication strategies resonate with the next generation.
    • Participate in hands-on training sessions, where you'll learn how to enhance brand storytelling through collaborative exercises such as designing scratch cards, crafting PR campaigns, creating instruction manuals, and developing social media posts.
    • Receive guided training on incorporating these strategies into your brand campaigns and narratives, ensuring they are both compelling and responsible.

    Key Takeaways: By the end of the workshop, participants will:

    • Acquire new skills in cost-effective and innovative methods for creating personalized, diverse, and captivating brand communications.
    • Understand how to leverage AI-powered tools to reach new audiences while maintaining the highest level of responsibility and consumer protection.


    Read the brochure

    Discover the preliminary programme