Lotteries should focus more on the use of Artificial Intelligence (AI) in various parts of their operations. This was one of the outcomes of the EL webinar on the use of AI.
As currently one of the ‘’hot’’ topics in both the lottery world and at the EU level, EL worked closely with its Data and Research working group to organise an expert-webinar to explore the use of AI in lottery operations.
Three keynote speakers including Szabolcs Bobor, CEO of Mito Digital in Hungary; Christopher Conroy, Chief Data Officer of Future Anthem in the UK; and, Simo Dragicevic, Managing Director of Playtech Protect & Head of Playtech AI in the UK shared their different insight about AI.
All three ‘keynotes emphasised the increased use of AI in all kinds of business activities. As customer experience is becoming more and more important, especially in the dynamic online environment, lotteries should focus on making their players’ online experience more entertaining, simpler, and smoother to use and safer at the same time’’, was a main outcome of this event.
Szabolcs Bobor from Mito Digital showcased the many different aspects of AI which can be applied across any customer-orientated organisation. He demonstrated this with an appealing example of the online customer registration process optimisation.
Christopher Conroy presented the approach to the player game experience personalisation. This is based on machine-learning and analysis of player’s behaviour, immediate player profiling and the real-time adaptation of the games offering to the individual player.
Simo Dragicevic took the opportunity to highlight the potential use of AI application in the player protection area, moving from “one-size-fits-all” player protection approach to the personalised player protection scheme based again on the player’s gaming behaviour and risk profiling, with the aim of lottery to increase both the players protection and driving sustainable growth at the same time.
This Data & Research webinar series takes place throughout 2021, focusing on various aspects of lotteries operations. The third webinar targeted on DBGs (draw-based games) rejuvenation will take place on 20 May 2021.
