The importance of sustainability in the lottery business model

Responsible Gaming (RG) remains a core component of any lottery’s Corporate Social Responsibility (CSR) programme and will have to keep going further, and deeper. However, CSR requires companies to make much broader commitments to sustainable business by looking at its impact on other “stakeholders”. This includes improving the well-being of employees or using the company’s reach and influence to help the sustainability of our environment. The EL mission is to promote the sound and sustainable gaming model for the benefit of society. 

At the time of writing the 2019 Annual Report, the world faced the pandemic spread of Covid-19. In only a few weeks, businesses, and society came to a near full standstill in an attempt to halt the virus. The consequences, as well as the never before seen measures to deal with this situation, were felt by lotteries, and no doubt case a shadow over the 2020 developments in the sector. Nonetheless, EL reflects on a successful 2019 and is pleased to present an overview of its activities, which would not have been possible without the ongoing support of EL Members.

Lausanne/Brussels, 26 June 2020 – Lottery executives and professionals from the sports movement came together this week via a series of online webinars to address among other topics, the new normal to which the lottery sector, the sports betting sector, and public stakeholders are adapting to after the Covid-19 pandemic. The webinar, which gathered over 300 participants, was organised by Global Lottery Monitoring System (GLMS), The European Lotteries (EL) and the World Lottery Association (WLA).

Brussels, 11 June 2020 – Lottery executives, direct beneficiaries of lottery funding and EU policymakers came together this week via an online webinar to discuss the role of national lotteries for the benefit of European society. The webinar which gathered over 180 participants, was organised by The European Lotteries (EL) under the patronage of the Croatian Presidency of the Council of the EU. [1]

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