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Submit your commercial today!

Welcome to the EL Advertising Awards 2025!

Simply complete the form below to submit your commercial(s). The deadline for submissions is 30 June 2025 at 23:59 CET.

  1. Only EL Regular (Lottery) members are eligible to enter.
  2. A maximum of three entries per EL Regular Member per category is allowed.
  3. Commercials should be valid within the last term of the EL Executive Committee (2023-2025).
  4. Commercials should be in English language and/or with English subtitles.
  5. Commercials can be in the form of tv ads, cinema, digital (social media YouTube) & radio. 
  6. The entry fee per submission is 250 EUR (ex VAT). One commercial = one submission.

NOTE: Registration and payment must be completed to allow judging of entries.

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Please use a direct URL link to your video (no uploads). 
Year

  1. Corporate Commercial
    A campaign that promotes the values, mission, or corporate identity of a lottery. Entries may include commercials produced for TV, cinema, or online platforms (e.g. YouTube). Campaigns should aim to build brand awareness, enhance public perception, or promote corporate responsibility. A 90 second time limit applies to individual ads to provide as fair as possible a basis for comparison and evaluation.
     

  2. New Media Production 
    A campaign that uses emerging digital formats and platforms such as social media, email, or mobile content. The 30 second time limit considers the appeal particularly to younger and digital-native audiences. Entries should reflect engaging techniques and creativity with a strong narrative. 
     

  3. Product Campaign 
    A campaign that focuses on advertising for specific lottery products (DBGs, sports betting & (online) instant games. Entries should promote a product offering while highlighting its appeal, features, or value to players. The campaign may be delivered across various media types.
     

  4. Responsible Gaming Campaign 
    A campaign that promote safe and responsible play. Submissions should reflect a commitment to player protection and social responsibility. Campaigns may target specific audiences or general awareness, and should demonstrate a positive and proactive approach to responsible gaming messaging.

I agree to submit my commercial to the Lottery Commercials Library
The library includes commercials from EL Members to share best practices. This is an opportunity to showcase your commercial. 
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