EL/WLA Marketing seminar: Lotteries in turbulent times: Opportunities in time of crisis
Open to EL and WLA Lottery & Associate Members only. Non EL/WLA Lottery Members upon approval by the organisers.
Today’s uncertain world faces growing economical, societal, and environmental challenges. Over the last two years lottery operators have proved their resilience and found innovative solutions to continue providing regulated and responsible services to their players during the pandemic. Today’s uncertain economic situation brings another challenge that lottery operators have to cope with. This includes for example the advertisement bans, changing consumer preferences and trends. It is clear that Lotteries are definitely facing turbulent times. And maybe even more than ever before.
Lotteries need to adapt their marketing strategies and seek new opportunities in time of crisis. How should Lotteries retain the interest of existing players and attract new ones under these uncertain economic developments? What is the new and right marketing mix? What does the future hold further?
After three years, EL and WLA are pleased to invite you back to London for the 2023 in person Marketing Seminar. Participate, connect, and meet colleagues, old and new!
Among lottery case studies and presentations by EL Level I Partner & WLA Platinum Contributors, several Keynote speakers will share their insights and expertise on the topic:
- Rory Sutherland, Vice Chairman of Ogilvy & co-founder of a behaviour science practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour;
- Jenk Oz, a 17-year-old social entrepreneur, public speaker, presenter, DJ and change activist as well as the Founder & CEO of Thred Media, a social enterprise focused on Publishing, Consulting and Production aimed at Generation Z, and;
- Liz Jackson, who after running her own award-winning company, Great Guns Marketing for 17 years, a business which she launched the year she lost her eyesight, is now the Marketing Director for leading business sale advisor BCMS.
Brochure
Programme
Registration open
The Seminar runs partially in parallel with ICE London from February 7-9, 2023 – Find out more here.