Jan
22
Jan
24
EL/WLA Marketing Seminar - Breaking Boundaries: Innovative Approaches to Traditional Marketing Challenges
Hosted by: EL and WLA
In today’s dynamic and fast-paced environment, lottery marketers face a multitude of challenges, making it crucial to strike the right balance between priorities and objectives. From managing sales growth while ensuring responsible gaming practices to navigating the complexities of both retail and digital channels, the need for innovative solutions to timeless marketing dilemmas has never been greater.
The 2025 EL/WLA Marketing Seminar will not only delve deeper into these critical topics, but will also celebrate it’s exciting move to Spain! Coinciding with ICE Barcelona at the end of January, and continuing just after, this is a unique opportunity for fresh beginnings and the chance to explore a vibrant new location!
Why attend? Here is what to expect:
- Turn dilemmas into opportunities: Explore how to effectively balance competing priorities such as sales growth while maintaining responsible gaming; Learn how to leverage new media and technologies to turn classic marketing challenges into opportunities for innovation and growth.
- Dive into key marketing challenges: From choosing between outsourced creative assets versus in-house production to deciding on broad appeal versus niche targeting, gain insights on how to make informed and strategic decisions in the short and long term.
- Stay ahead of the game: Discover the latest lottery trends, understand how to balance tradition with innovation, and ensure your strategies resonate with both new and existing players, remain credible while capturing attention.
- Network, exchange and learn: Engage with fellow lottery peers and professionals who are navigating the complexities of marketing challenges. Share experiences and build connections.