EL Corporate University Induction 2026
Open to EL Lottery & Associate Members
Don't miss out on the chance to connect face-to-face with fellow lottery peers, enriching your learning experience like never before! Hosted by The National Croatian Lottery in Zagreb from November 30 to December 3, 2026, this module is designed for new entrants and “cadets” with up to three years of lottery experience.
Registration is now open
Over two and a half days, participants will be exposed to the full range and extent of lottery organisation, games, activities, channels and development, together with an extensive overview of all aspects of the regulatory and competitive environment of the total gaming market in which lotteries compete and operate in Europe.
All of this within the context of the strategy of EL and the model it stands for.
Ray Bates, EL Honorary President and past Director of the Irish National Lottery, will lead a team of several very experienced speakers and experts, all of whom work or have worked as senior lottery officials or as advisors to lottery management addressing strategic and tactical gaming issues.
Participants will receive a complete understanding of…
- What lotteries are; what they do, and why they exist
- How a lottery should be organised so that it will best respond to the needs of customers, agents, suppliers, general public, media and Regulator.
- What makes a great lottery game, and why some lottery games work and other games don’t
- How can the future of sports betting and revenues be guaranteed
- Why is responsible gaming and the wider scope of CSR and ESG important for Lotteries
- Retailing
- Digitalisation of Retail
- Digital marketing and connecting with the player
- Player profiles
- Draws and leveraging the power of television
- Advertising and Marketing… how to break through the noise
- Understanding the Legal and integrity world of Gaming
- PR, Communication, Social Media and Storytelling
In addition to formal presentations there will be break-out case studies with plenty of interaction as well as design exercises with all participants presenting solutions.
Programme available
Check out the programme and the speakers
Target audience
This program is tailored for newly recruited lottery professionals - referred to as “cadets” - with up to three years of experience. It is designed to meet the needs of staff across all functions and levels, from support roles to senior management, within a modern lottery organization.
The content is relevant to professionals from all disciplines and departments, and is equally valuable for employees of EL partners and suppliers, as well as staff from national gaming regulatory bodies. While the primary audience is early-career entrants, the program also offers rich insights and international benchmarking opportunities that will appeal to more experienced participants.
All sessions, including presentations, exercises, and case studies will be conducted in English.
Why should you join? Hear from participants of the previous editions
“ELCU is much more than a training event. It is a unique space where professionals from the lottery sector come together to learn, exchange ideas, and build a shared vision for the future of the sector.”
“For newcomers, ELCU is a powerful accelerator. It offers the opportunity to quickly develop skills, expand your professional network, and gain a deeper understanding of the social and economic role of lotteries - all while aligning with international industry standards.”
“An invaluable introduction to the lottery sector. The ELCU program combines insider knowledge with practical experience. It goes beyond fundamentals to explore the bigger picture: responsible gaming, CSR, legal frameworks, and strategic thinking that shape the industry. And just as importantly, it connects you with peers from across Europe, helping you build a network that will support your professional growth.”
Learn more about the 2025 edition : Read the article
The ELCU 2025 promotion, Brussels
Important limit : Because of the nature of the teaching/learning dynamic, including team presentation of results of case/design exercises, the total number of participants for the event may be limited. EL reserves the right to limit the total number of participants from any one lottery, or supplier/partner.