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Webinar From: 1 Feb 2021 To: 5 Feb 2021
Feb 1

EL Corporate University - Induction

Hosted by: European Lotteries

The EL Corporate University (ELCU) is continuing with a virtual version of the ELCU - INDUCTION module, now called ELVCU - INDUCTION. For new entrants and “cadets” with up to three years’ lottery experience. Content designed to respond to the needs of new entrants and recently recruited lottery professionals from support level up to Senior Management level across all units/teams of a modern lottery company.

Click here for the complete programme


Over four mornings (09h30 - 12h30 CET), participants 
will be exposed to the full range and extent of lottery organisation, games, activities, channels and development, together with an  extensive overview 
of all aspects of the regulatory and competitive environment of the total gaming market in which lotteries compete and operate in Europe.  
All of this within the context of the strategy of EL and 
the model it stands for.


•    What lotteries are; what they do, and why they exist

•    How a lottery should be organised so that it will best respond to the needs of customers, agents, suppliers, general public, media and Regulator.

•    What makes a great lottery game, and why some lottery games work and other games don’t

•    How can the future of sports betting and revenues be guaranteed

•    Why is responsible gaming and the wider scope of CSR important for Lotteries

•    Retailing

•    Digital marketing and connecting with the player

•    Player profiles

•    Draws and leveraging the power of  television

•    Advertising and Marketing … how to break through the noise

•    Understanding the Legal and integrity world of Gaming

•    PR, Communication, Social Media and Storytelling

In addition to formal presentations there will be break-out case studies with plenty of interaction as well as design exercises with all participants presenting solutions.


Recently recruited lottery entrants across all disciplines and functions. The content would also be very useful and attractive to staff of EL partners/suppliers as well as national Gaming Regulatory staff.  While the main target of the ELCU – Induction  is new entrants with up to three years’ experience, participants with more lottery experience would find the content interesting, both in its extent and breath, as well as from an international benchmarking perspective.

All presentations and exercises/case studies will be in English.


The event will be held on each of the four mornings 1, 2, 4 and 5 February 2021 from 09h30 to 12h30 CET.   (Monday to Friday except Wednesday)

Participation in all sessions is required.


The ELVCU - Induction module will be delivered via a dedicated EL platform.


All applicants must have specific hardware/software/telecommunications facilities that will be verified following application, and before acceptance for participation in the ELVCU-Induction  module.


Ray Bates, EL Honorary President and past Director of the Irish National Lottery, will lead a team of ten very experienced speakers and experts, all of whom work or have worked as senior lottery officials or as advisors to lottery management addressing strategic and tactical gaming issues.


Because of the nature of the teaching/learning dynamic, including team presentation of results of case/design exercises, the total number of participants for the event may be limited. EL reserves the right to limit the total number of participants from any one lottery, or Supplier/Partner.


EL Lottery Members      

CHF 450.-

EL Associate Members  

CHF 750.-

Click here for the brochure

Click here for the complete programme

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