EL Corporate University Executive 2027
Open to EL Lottery & Associate Members
In the framework of the EL Corporate University programme, EL is pleased to bring you the ELCU Executive Module. This module is the second module of the ELCU programme.
While it is open to all lottery executives with more than three years' experience to attend, it will be of particular interest as a follow-on module for those who have already participated in the ELCU Induction Module.
Registration is now open
Who should attend?
The ELCU Executive Module 2027 will be held over 1½ days and is designed for professional staff from regular EL Members and Associate Members who have sufficient experience to actively and usefully participate in, and contribute to, round-table discussions on case studies exploring and analysing critical Lottery topics. The content would also be very useful and attractive to staff of EL partners/suppliers as well as national Gaming Regulatory staff.
Participants should be lottery professionals across all disciplines and functions with more than three years’ experience including at least two years’ experience in a middle management (executive) role within their lotteries.
The module would be of particular interest to staff who have attended the ELCU Induction module in the past and now have more than three years’ lottery experience.
What is the format and content?
This workshop is mainly built around concrete case studies and the animated exchange of opinions, experiences and best practices among participants, guided by the moderator.
The event will commence with some formal presentations from lottery experts on selected current lottery topics. These will be followed by one full day of case studies covering all of the principal areas and activities of a modern lottery.
Case studies
Based mostly on real life lottery experiences, 20 case studies have been developed which will be shared with participants in advance. During the workshop, participants will work in small groups to analyse the cases, discuss potential solutions and present their conclusions to the wider group. These presentations will serve as the basis for engaging discussions, enriched by the insights, guidance and practical experience of Ray Bates as moderator.
The aim is to cover every aspect of a modern lottery company by sharing a diversity of managerial experiences across all verticals from all lotteries in Europe.
The case studies will cover a broad range of strategic and operational topics, including:
- Operating a Lottery in a Regulated Environment
- Innovating for Sustainable Growth in a competitive market
- Marketing/Driving Commercial Performance
- Game Design for Retail and Online
- Crises management and Lottery blunders
- Maintaining Player Trust and Public Value
And much more …
Networking
To encourage a diversity of perspectives and maximise peer learning, participants will be assigned to different teams, ensuring a balanced exchange of experiences from different organisations and markets. These teams will be regularly reconstituted and reformed during the day, mixing people and skills to keep the discussions fresh and dynamic and to give participants the maximum opportunity to make new contacts and to network.
Presentation Team
Ray Bates, EL Honorary President and past Director of the Irish National Lottery, will moderate the event which will include presentations from Lottery and subject matter experts as well as a full day of guided Lottery-based case studies.
Programme available!
Check out the programme and the speakers info
Who should attend?
Middle-management lottery professional with more than 3 years experience. The module would be of particular interest to staff who have attended the ELCU Induction module in the past.
When?
The event will start on Monday 31 May 2027 with a welcome dinner at 19:00 and will end on Wednesday 2 June 2027 at around 14:30 with lunch.
Language
The session will be conducted exclusively in English.
Seminar Venue
Herbert Park Hotel
Dublin Ballsbridge Dublin 4 | Ireland
Airport / hotel / venue transfers are NOT organized
COSTS | MAY 31-JUNE 2, 2027
Registration fee is:
EL lottery members 1.950.- EUR + 23% local VAT
EL associate members 2.100.- EUR + 23% local VAT
The fee includes participation in the seminar and the meals during the seminar and evenings. The fee does not include hotel accommodation.
Cancellation policy
Please note that as of May 10, all registrations cancellations will be charged, if not replaced by a colleague
Accommodation
Participants are requested to book their own accommodation for the nights 31 May - 1 June (check out on 2 June).
We have arranged a preferential rate for your room at the Herbert Park Hotel at 180€ for single occupancy (200€ for double occupancy).
The room price includes VAT and breakfast. The city tax per person per night is not included and has to be paid at the check out.
Bookings can be made :
a) by contacting the Reservations Department directly at Reservations@herbertparkhotel.ie OR
b) by selecting the event dates: 31 May + 1 June on the website https://www.herbertparkhotel.ie/ and entering the applicable discount code: ASSELO3105
The number of rooms is limited and the hotel will work on a first in first served basis.
The discount code will be valid until 1st May 2027. Each guest will be required to provide card details to secure their reservation. The cancellation policy will allow cancellations up to 7 days prior to arrival without charge.
Check in 3:00 PM | Check out 12:00 PM
Questions regarding booking the accommodation should be addressed to the hotel directly.
Because of the nature of the teaching/learning dynamic, including team presentation of results, the total number of participants for the event may be limited. EL reserves the right to limit the total number of participants from any one lottery, or Supplier/Partner.