EL Communications Workshop 2026 – Registration is open!
''Creative & Resilient Communications in a Disruptive Era''
In a world shaped by constant disruption, trust has become the most valuable asset for lotteries. Trust in brands. Trust in messages. Trust in the people behind them.
The EL Communications Workshop - hosted by Sächsische Lotto-GmbH in Leipzig - will be a highly interactive, hands-on learning experience for communication professionals who want to future-proof their organisations. It will bring together creativity, resilience and a readiness to challenge the status quo — exactly where modern lottery communications must excel.
Programme available!
Registration is open
*This workshop is open to EL regular lottery and associate members*
Under the guiding theme Creative & Resilient Communications in a Disruptive Era, the workshop will explore how trust is built, tested, and renewed, in times of rapid change. Through strategy, storytelling, emotional design and human connection, participants will hear all about real-life examples from leading experts, exchange diverse perspectives and leave with practical tools they can apply immediately in their companies.
Why attend? You will gain skills in:
- Resilient communications: Strengthening trust when it matters most
Trust can take years to build - and minutes to lose. In an increasingly volatile media landscape, resilience in communications is essential. Guided by expert professionals, you will have the opportunity to gain practical skills and ready to use tools to navigate sensitive situations, protect brand reputation, and communicate with confidence.
- Disruptive thinking: Exploring the questions that truly matter
Using an engaging World Café format, you will have the chance to actively participate in an open dialogue, connect perspectives and explore how collective intelligence and unconventional thinking can challenge assumptions, sharpen communication strategies and build trust in an ever-changing landscape.
- Creative storytelling: Building trust through emotions and design
Creativity is more than ideas – it is about emotions, meaning, storytelling and credibility. Under the guidance of Topya, a young creative consulting agency founded by graduates of Professor Sven Völker, workshop participants will explore the power and magic of openminded creative experimentation and visual storytelling.
Professor Sven Völker, graphic designer, author, bookmaker & artist based in Berlin. His often colourful & surprising visual work ranges from corporate identity & brand design to picture books. He is also the creator of the global Suzuki Corporate Design
Keynote speaker - Professor. Sven Völker
Known for his innovative approach to creativity and design, Mr. Sven Völker, Professor of Graphic Design at the University of Applied Sciences in Potsdam, will lead both theory and hands-on exercises. Under the guidance of Topya, a young creative consulting agency founded by graduates of Professor Völker, workshop participants will explore the power and magic of openminded creative experimentation and visual storytelling.
Beyond the sessions: Connect & collaborate
Build lasting connections
- Meet fellow lottery professionals, exchange experiences and become part of a strong communications community. You will leave not only with new skills and insights, but also with meaningful connections that that continue well beyond the workshop.
Guided Tour and dinner at R42
Experience innovation in practice
Join a special evening programme hosted by Sächsische Lotto at R42 in Leipzig. Combining gaming, gastronomy, events, content production and collaborative workspaces, the venue provides an inspiring environment to spark ideas, strengthen partnerships, and experience creativity innovation first-hand.
Who should attend? Corporate communication and digital experts, brand and product managers, PR, media relations, corporate public affairs, marketing, advertising, sales.
When?
The seminar will start with a welcome dinner on the evening of Wednesday, April 15 and end on Friday, April 17, 2026 at around 13:00 with lunch.
Language
The Seminar will be conducted exclusively in English.
Seminar Venue
Radisson Blu Leipzig
Augustusplatz 5-6 - 04109 Leipzig | Germany
Airport / hotel / venue transfers are NOT organized
COSTS | APRIL 15 - 17, 2026
- EL Lottery Members 1.850.- EUR ex. 19% VAT
- EL Associate Members 2.100.- EUR ex. 19% VAT
The fee includes participation in the seminar and the meals during the seminar and evenings. The fee does not include hotel accommodation.
Please kindly note that as of March 25, all registrations cancellations will be charged, if not replaced by a colleague.
Accommodation
Participants are requested to book their own accommodation for the nights of April 15-17 at the Radisson Blu Leipzig.
We have arranged for a number of rooms with a preferential rate of 139€ (single occupancy) at the Radisson Blu Leipzig Hotel. The room price includes breakfast, access to the fitness center, VAT and taxes.
You can book rooms via the hotel reservations department via phone or mail, mentioning the booking code: ELCOMMS2026
- Mobile: +49 341 / 2146 877.
- email: info@radissonblu-leipzig.de
Check in time: 15h - Check out time: 12h
Questions regarding booking the accommodation should be addressed to the hotel directly.
Please book your room before March 4. Requests received after March 4 are confirmed based on subject of availability. Availability on a first come, first serve basis.
REGISTRATION
Please confirm your attendance by registering online through the EL website. After registration, you will receive a written confirmation with more details.
Please kindly note that as of March 25, all registrations cancellations will be charged, if not replaced by a colleague.